In India, celebrity endorsement is a highly profitable business model. Increasing awareness about brand and celebrity endorsements have made the process more responsible for celebrities. As a result, the industry has weighed in on the practice. This report includes a detailed analysis of all major players in the Indian celebrity endorsement market.
In addition, it also includes a competitive landscape of other key players in the market. Here, Celewish take a look at some of these players. Product brands have begun to use local celebrity equity. In order to generate higher returns, many product brands have come up with region-specific commercials.